For Rent Listing Agent Performance Checklist

[Gina]

For Rent Listing Agent Performance Checklist

Listing Quality Checklist

Basic Information Accuracy (must)

☐ Address, zip code, property type, and bedroom/bathroom count are correct.

☐ Living Square footage (matches with measurement), total square feet (matches with measurement) and lot size match public records.

☐ HOA fees (Charles)

☐ Year built is correctly listed.

☐ Effective year renovated (2025)

Property Features (must)

☐ All new or updated features are included (roof, flooring, appliances, HVAC, paint, countertop, cabinets, vanity, tub, remodel year, etc.).

☐ Highlights of the property are clearly listed on MLS and public sites.

Photo Quality (must)

☐ Professional photos used (high resolution, proper lighting, good composition).

☐ Each picture in the MLS, should have a description of the picture.

☐ Key areas photographed (front, living room, kitchen, primary bedroom/bath, backyard, community).

☐ If not professional, note: ‘Need professional photo shoot’.

Video / Virtual Tour (optional)

☐ Virtual tour (3D Tour or Video Walkthrough) available.

☐ Video uploaded to MLS and major platforms.

Description (must)

☐ Grammar and tone are professional and engaging.

☐ Highlights main selling points (new updates, school zone, flood zoning, commute, neighborhood).

☐ Avoids vague or exaggerated wording.

Pricing & Positioning (must)

☐ Listing price aligns with CMA or current market value.

☐ Discussed or documented price adjustment strategy. Each Friday we need to discuss the leads, showings with her to decide whether we need to adjust price

Marketing & Exposure Checklist

MLS Listing (must)

☐ Listing successfully uploaded to MLS.

☐ Photo order and cover image are well selected.

Online Platforms

☐ Property appears correctly on Zillow, Realtor.com, Redfin, Trulia,.

☐ Property appears in Rent, Apartment guide, Zumper, Apartments.com via rentspree.

☐ Details are complete and accurate across platforms.

Social Media Marketing

☐ Posted on Facebook, Instagram, TikTok, and/or YouTube. (ask her whether she can post the house in her social media. Which social media she is using)

☐ Boosted (paid) promotion used if applicable. (will she do that?)

Email Marketing

☐ E-blast sent to buyers’ agents or agent’s internal buyer list. (does she have that or we need to do that? In the future, we will select agent in a big broker firm)

Open House

☐ Open house scheduled.

☐ Promotion for open house completed in advance.

Yard Sign

☐ ‘For Lease’ sign installed at property. (take photo)

☐ Broches and flyers are put at property. (take photo)

Feedback & Communication

☐ Showing feedback tracked systematically.

☐ Agent provides weekly updates (each Friday: phone call leads or email leads, showings, views, feedback).

We expect they do the background check and give us the applicant for approval.

3.5 times rental income

Credit score: acceptable

RR: one month rental deposit if credit score is higher than 620. If lower than that, 2 months deposit.

We will prepare the lease for her.

Summary

= Completed = Not Completed = Needs Improvement

Assistant Notes: _____________________________________________

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